TikTok Top Feed Vs In-Feed AdsTikTok Top Feed Vs In-Feed Ads
Top Feed TikTok ads show as the first in-feed ad users see when they open the For You page on TikTok. They look and feel like regular TikTok videos but are labeled as “Sponsored” or “Ad.”
Top View tiktok top feed ads are a great option for brands that need to get their content in front of people as quickly as possible. They appear at the top of the For You page and are able to run up to 60 seconds long.
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With the ability to target a specific audience, and access to Reach & Frequency capabilities, tiktok top feed can be a powerful tool for advertisers. However, it’s important to consider your objectives and budget when deciding between this ad type or another.
In-Feed Ads
In-feed ads are a popular format on TikTok. These ads are shown in the For You feed to your audience and can include up to 60-seconds of video, auto-play and sound.
This ad format is available for all Reach and Frequency campaigns but it’s important to know that they aren’t always delivered to the top of your For You feed. Instead, they are sometimes served based on user habits and the most recent action they took in the app.
In order to deliver an effective in-feed ad, you’ll need a well-optimised and comprehensive product data feed. To make the best use of this opportunity, you can choose to manage your feed manually on TikTok’s Ads Manager (which isn’t recommended), or to use a feed management tool.
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