Best Results Dental Marketing involves a variety of strategies that focus on connecting with prospective patients and helping them choose your clinic. Developing a strong strategy requires identifying your unique value, setting goals and continually measuring results. Your marketing methods should resonate authentically with your audience and align with your practice culture.

Using social media is one way to boost engagement and build trust with new and existing patients. Providing behind-the-scenes looks, patient testimonials and other content that highlights your practice’s personality can also help. Some practices are even taking it a step further by hosting events outside the office. Whether it’s an educational event about oral health or a holiday celebration like a haunted house, inviting the community to your practice can help spread the word and encourage referrals.

The Benefits of Offering Virtual Consultations: Marketing Your Dental Practice Online

Many patients research dentists online before making an appointment. Ensure you have a steady flow of positive reviews and feedback on popular platforms, such as Google and Facebook. This will not only attract potential patients, but it will also establish your practice as an expert in the field.

Other digital strategies include implementing a patient portal, which improves the coordination of care and allows for timely personalized communication between you and your patients. Text messaging software enables you to engage with patients via their mobile phones, and many newer tools allow patients to complete forms and submit payments prior to their appointments. These features make the scheduling and payment process easier for you and your patients, while boosting efficiency and satisfaction.